August 6, 2021 – Focusing on the legacy of Frank Sinatra -- one of popular culture’s most captivating singers -- during his years as a record label founder continues across all streaming services today with the release of Frank Sinatra: Reprise Rarities Volume 4 from Frank Sinatra Enterprises and UMe.
Featuring 15 Reprise tracks, all making their digital debut, the collection follows Volume 1, released December 2020 in honor of Frank Sinatra’s birthday; Volume 2, released in February 2021 for Valentine’s Day; and the spring release of Volume 3 in May. Continuing the 60th-anniversary celebration of “The Chairman of the Board” founding Reprise Records with rarities available via all digital streaming platforms, Volume 4 presents more recordings that showcase the sublime vocal stylings of Frank Sinatra, the fourth of five volumes features tracks from the 1970’s and 1980’s.
Volume 4 opens with “Bang Bang (My Baby Shot Me Down).” Written by Sonny Bono and an upbeat pop hit for Cher, it’s Frank Sinatra who transforms a simple song about childhood memories into a somber statement about the pain of heartbreak. Other gems include “The Best I Ever Had,” “Stargazer,” “Only One To A Customer,” and “Say Hello,” plus, among many more, a thoroughly Sinatra salute to all the musical talents he was renowned for working with throughout his career on “Here’s To The Band.” While his business acumen, his celebrated lifestyle and his legendary achievements resonate to this day, ultimately, no one sings it like Ol’ Blue Eyes:
To have such a wonderful career, I just gotta stop
Stop and turn around to thank everyone that sits on the stand
Cause I wouldn't have made it without them, here's to the band!
Hailed by The New York Times for an “extraordinary voice [that] elevated popular song into an art,” Sinatra realized a long-time dream by forming his own record label, Reprise, in 1960. At the time Sinatra’s business model was highly innovative in the recording industry; the very first of its kind, he pioneered the concept of having artists create and control their recordings.