September 24, 2021 – Frank Sinatra, one of popular culture’s most captivating singers, was also a label founder, and the 60th anniversary celebration of his Reprise recordings continues across all streaming services today with the release of Frank Sinatra: Reprise Rarities Volume 5 from Frank Sinatra Enterprises and UMe.
Showcasing 14 Reprise tracks spanning 1962-1981, Frank Sinatra: Reprise Rarities Volume 5, completes this digital-only series, which focuses on the legacy of “The Chairman of the Board” founding Reprise Records and features rarities available via all digital streaming platforms. Most of the songs on each volume have made their digital debut, and today’s collection follows Volume 1, released December 2020 in honor of Frank Sinatra’s birthday; Volume 2, released in February 2021 for Valentine’s Day; the spring release of Volume 3 in May and the summer release of Volume 4 in August.
Volume5 features Frank singing with musical legends such as Bing Crosby, Dean Martin, Keely Smith, Nancy Sinatra, Rosemary Clooney, and Sammy Davis Jr. Several of the tracks are from Sinatra’s acclaimed Reprise Musical Repertory Theatre project. Taken together, all five volumes, now available on all streaming services, present non-LP singles, alternate versions and bonus tracks from previous box sets.
Hailed by The New York Times for an “extraordinary voice [that] elevated popular song into an art,” Sinatra realized a long-time dream by forming his own record label, Reprise, in 1960. At the time Sinatra’s business model was highly innovative in the recording industry; the very first of its kind, he pioneered the concept of having artists create and control their recordings.
“Untrammeled, unfettered, unconfined” is how the early advertisements described Sinatra on Reprise.
Throughout the years, artists including Dean Martin, Sammy Davis, Jr., Bing Crosby, Nancy Sinatra, Jimi Hendrix, The Kinks, Duke Ellington, Count Basie, Frank Zappa, Joni Mitchell, Neil Young, Eric Clapton, Tom Petty, Green Day and Michael Bublé, among others, have recorded albums for Reprise.