February 5, 2021 – A collection of tracks from one of popular culture’s most romantic singers goes digital today with the release of Frank Sinatra:Reprise Rarities Volume 2 from Frank Sinatra Enterprises and UMe. Featuring 13 Reprise tracks, many making their digital debut, the collection follows Volume 1 released last month in honor of Frank Sinatra’s birthday and celebrating the 60th anniversary of “The Chairman of the Board” founding Reprise Records.
Hailed by The New York Times for an “extraordinary voice [that] elevated popular song into an art,” Sinatra realized a long-time dream by forming his own record label, Reprise, in 1960. At the time Sinatra’s business model was highly innovative in the recording industry; the very first of its kind, he pioneered the concept of having artists create and control their recordings.
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